Carney’s Answer to Trump’s Trade War: Buy Canadian!

OTTAWA · September 2025 — Prime Minister Mark Carney is urging Canadians to “Buy Canadian” as his government unveils its latest response to escalating trade tensions with the United States. The move follows a fresh round of tariffs introduced by President Donald Trump targeting Canadian steel, aluminum, and auto exports — measures Ottawa says threaten thousands of jobs and billions in cross-border trade.

Speaking in Ottawa, Carney framed the “Buy Canadian” campaign as both a patriotic call and a practical strategy to shield the economy from U.S. trade pressure.

“Every dollar we spend on Canadian goods is a dollar invested in Canadian workers, Canadian families, and Canadian communities,” Carney said. “We cannot allow foreign tariffs to dictate the strength of our economy. The answer is clear: Buy Canadian.”

What the campaign includes

Retail push: Ottawa will work with major retailers to highlight Canadian-made products on store shelves.

Incentives for manufacturers: Small and medium-sized businesses producing Canadian goods will receive new tax credits and financing options.

Public awareness drive: The federal government plans a nationwide advertising campaign encouraging Canadians to prioritize domestic goods.

Why this matters

Trade with the United States remains Canada’s largest economic relationship, with over 70% of Canadian exports heading south of the border. Tariffs on key sectors like steel and aluminum have already slowed production and pushed some companies to consider layoffs.

By strengthening domestic demand, Carney hopes to cushion the blow of reduced access to U.S. markets. Economists note that even a modest shift in consumer behavior could redirect billions into local industries.

Early reaction

Industry groups and unions are backing the initiative, saying it will help safeguard jobs and restore confidence during a turbulent trade environment. However, critics warn that Canada still depends heavily on international trade, and retaliatory policies could strain relations further.

For now, Carney is betting on Canadian consumers to stand behind local products.

“When we buy Canadian, we send a message: we are strong, we are united, and we will not be broken by tariffs,” he said.

The campaign launches this month with the slogan: “Buy Canadian. Build Canada Strong.”