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In a dramatic escalation of cross-border tensions, former U.S. President Donald Trump has announced an additional 10% tariff on Canadian imports, citing outrage over Ontario’s recent “anti-tariff” television advertisement that referenced late President Ronald Reagan.
Trump declared the move during a press briefing, saying the ad — which aired during the World Series — was “disrespectful and misleading,” accusing Canada of using Reagan’s legacy for “political propaganda.” The former president emphasized that the new tariffs are aimed at “protecting American workers” from what he described as “unfair messaging and economic manipulation.”
The Ontario government, led by Premier Doug Ford, launched the advertisement earlier this week to criticize rising tariffs and encourage American consumers to “stand for fair trade.” The campaign quickly went viral, sparking heated debate across North America.
Canadian Prime Minister Mark Carney responded, saying Canada will continue to pursue diplomatic discussions but “will not compromise its national interest or economic integrity.” Ford, meanwhile, defended the ad, stating it was meant to “inform Americans of the truth about tariffs, not provoke a trade war.”
Analysts warn that the latest tariff could further strain Canada-U.S. trade relations, already fragile following months of back-and-forth rhetoric. Economists estimate the new measures could cost Canadian exporters hundreds of millions in lost revenue if not resolved quickly.
As both nations dig in, questions remain: Who is to blame for this fallout — and who will bear the cost?
📍 OTTAWA, CANADA · October 2025
